A successful entrepreneur and businessman, Marcus Asay serves as a principal of IE/Cal Design & Development Center, an architectural development firm. In addition, Marcus Asay is an investor in MovieBaby.com, a new venture that will supply family-safe entertainment.

Currently in its development stage, MovieBaby.com will provide access to entertainment that is free from inappropriate language, sex scenes, graphic violence, and overly political content. The service seeks to operate under a subscription format.

For decades, violence in movies and games has dominated national headlines, causing parents to question the link between violent media programming and violence. Psychologists have conducted a number of studies to answer the question, concluding that violent programming is a risk factor for disturbing behavior.

In a series of studies conducted since the 1960s, psychology and child development professionals have determined that if children are exposed to high levels of violent content, they are less sensitive to the pain and suffering of others, more fearful of the world around them, and may be more aggressive in their interactions with other people. With these risks in mind, professionals recommend that families limit violent programming and maintain vigilance regarding the media that children watch.